The Social Media Revolution

Social Media is more than a new trend in advertising; it is revolutionary. The YouTube video included states that, “96% of millennials have joined a social network.” It also says that if Facebook were a country, it would be the third largest in the entire world. Those numbers cannot be ignored in relevance to advertising. With a field so large, it is more than necessary to channel ads into it.

Advertisements on the internet are quick and fairly easy to put up. The convenience factor sets them apart from other mediums of advertising. The issue with cyber ads though, is that it’s difficult to pinpoint exactly where to place them. Web surfers bounce around to dozens of websites a day. That leaves a lot of room for leeway. It can be tough to decide where to advertise, and to whom.

In order to choose which websites are appropriate for advertisements, employees must ask themselves a few questions. They need to know who their target audience is. If the product is a new men’s deodorant, chances are the target audience is young teenage boys ranging to middle aged men. Those advertisements would need to be placed on websites frequented by males. Perhaps people in the field of advertising would choose to broadcast these ads on a sports page. Regardless, achieving success in advertising is about relatability.