Advertising can come in many shapes and sizes. Some different forms include internet ads, radio, billboards, commercials, magazines and newspapers. Each has their own pros and cons. A paper ad can have a lot to offer because its audience is actually taking the time to read it, and therefore they care to absorb it. Unfortunately, paper ads are easy to ignore as well. Radio advertisements have a unique quality about them because listeners get only the audio message. The visual aspect of radio is created in the minds of the consumers, which can be a great thing because imagination is powerful. Television ads, however, have a special quality to them because they combine audio and visual features. When incorporating music, real people, and discussion all in one ad, the sensory outcome is strong. With all of these factors, I feel television advertisements are most powerful in relating to consumers.
I believe that advertising over the television through commercials is most effective in selling products. I love the simultaneous blending of music and dialect. Due to this, television leaves a lot of room for creativity. In fact, a huge playing factor in commercials is humor. Ideally, I would like to be in charge of creating and scripting these commercials. Unfortunately for TV advertisers, programs such as DVR and other recording devices make commercials obsolete. If a consumer records a show to watch later, they will fast-forward through any ad to return to their show. Because of this, television advertising has major hurdles to overcome.
As a backup plan, I would love to participate in outdoor advertising. Outdoor advertising consists of any ads that aren’t in your home. In ‘Creativity at Work’ below, there are some examples of this. These advertisements are only limited by their creators. The real challenge is pushing past traditional black and white signs, and making truly unique and attention getting ads.
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